Coca-Cola Case Study
Coca Cola Europacific Partners Australia
The Problem
CCEP faced the challenge of establishing a new, structured graduate development program that effectively engaged their leaders, developed graduates critical skills, and ensured ongoing support and engagement of their emerging talent.
Prior to our partnership, there was a lack of any formal structure to the program hampering the growth and potential impact of the graduates. CCEP recognised the crucial need to invest in the development of their graduate cohort to ensure future success and program sustainability.
Prior to our partnership, there was a lack of any formal structure to the program hampering the growth and potential impact of the graduates. CCEP recognised the crucial need to invest in the development of their graduate cohort to ensure future success and program sustainability.
Our Solution
Working in partnership, we were able to custom design a development journey that met the required
objectives for CCEP. The 12-month development program utilised a blended approach to learning and
included six touchpoints. The first of which was introduced during the keep-warm period to engage
and support the graduates onboarding.
The touchpoints across the program focused on developing the key skills and capabilities for success that were identified by CCEP. These capabilities also aligned to the wider CCEP Competency Framework. We also utilised available Behavioural Data in the design of these touchpoints to ensure data driven decisions were being made and that there was an in-depth understanding of the cohort and their needs (this also aligned to their Individual Development Plans). The touchpoints included modules based around Self-Awareness, Effective Communication in the workplace, Change Mangement and Problem Solving.
The touchpoints across the program focused on developing the key skills and capabilities for success that were identified by CCEP. These capabilities also aligned to the wider CCEP Competency Framework. We also utilised available Behavioural Data in the design of these touchpoints to ensure data driven decisions were being made and that there was an in-depth understanding of the cohort and their needs (this also aligned to their Individual Development Plans). The touchpoints included modules based around Self-Awareness, Effective Communication in the workplace, Change Mangement and Problem Solving.
With a clear want to support the CCEP managers in their roles, we delivered a customised Manager Training prior to the commencement of the program and also provided Manager Information Toolkits at the conclusion of each touchpoint.
To ensure graduates were given the opportunity to continue to build their business acumen and
internal networks at CCEP, guest speakers were also included in each touchpoint.
There was also an emphasis on connection at each touchpoint, allowing the graduates to share their experiences and support each other.
There was also an emphasis on connection at each touchpoint, allowing the graduates to share their experiences and support each other.
The Outcome
To achieve increased female representation in accordance with the direction of Coles, Fusion gender parity in attendance at the Discovery Centre (final stage). As a result of this, in 2022 Coles made 65% females offers across their graduate program functions.
Fusion designed, alongside Coles, two distinct propositions that ensured when going out to market, the opportunities were clearly directed to the desired potential talent. It ensured that the targeted marketing campaign was direct an accurately articulated.
